Where memory, design and perfumery meet.
The Theory
Exploring the invisible language of emotion through perfumery.
Fragrance Theory is a London-based studio devoted to the study of scent - where art, science, and psychology converge to shape emotion. We believe fragrance is both a science and an art form: a formula and a feeling. Each composition begins with molecules and ends with meaning - crafted to evoke, connect, and endure.
Signature Perfume Hour™
Our signature live perfume bar, designed for luxury weddings and private events. Guests explore curated scents and take home their chosen perfume - an unforgettable sensory moment.
Bespoke Olfactory Design
Custom fragrance design tailored to your brand, event, or story. From scent identity to spatial diffusion, we craft compositions that embody emotion and environment.
The Theory Collection
Our line of fine perfumes inspired by psychology, memory, and design. Each fragrance is built on a “theory” - a sensory exploration of mood and meaning.
How We Work
Every scent begins as a conversation. We listen to the unspoken - the memory you carry, the feeling you seek, the space you inhabit. From there, we translate emotion into olfactory architecture, composing fragrances that are as intelligent as they are intimate.
01
Discovery
We begin by understanding your story, mood, and environment. Through thoughtful dialogue, we uncover the emotional landscape that will shape your experience.
02
Design
Aligning fragrance with the event concept, décor palette, and the intended guest experience; blending creative direction with olfactory architecture.
03
Delivery
The final scent is curated as a bespoke perfume, live fragrance bar experience, or ambient diffusion - tailored to how you wish to inhabit your celebration.